Interactive Maps

Response Outreach Area Mapper Image (ROAM)

Response Outreach Area Mapper (ROAM)

The Response Outreach Area Mapper (ROAM) is designed to show characteristics of hard-to-count areas. This map will help communities tailor their outreach efforts to encourage residents to complete a census form.

This map shows the Low Response Score (LRS) for an area. The higher the number, the more difficult the area may be to survey. If the LRS is low, the area has a high probability of returning their census form immediately.














Screenshot of the Hard-To-Count Map

Hard-to-Count Areas

In past censuses, there have been areas with low response rates and are considered Hard-to-Count. Reasons for low response rates are language barriers, lack of knowledge of the Census, low trust in government, or poor communication with citizens.

This Hard-to-Count Area map highlights those areas of the country that have historically had the lowest response rates and are considered the hardest to count. You can also find out how the Bureau plans to contact you by turning on the "2020 Census Initial Contact" button.














Census Engagement Navigator

The Census Engagement Navigator was recently created to prepare for the 2020 census. This interactive, data visualization allows users to quickly understand what areas of the country had high or low return rates in the 2010 census, and the current demographic makeup of these neighborhoods. 

Hover and click on a state to engage the surrounding charts and graphs, then follow the prompts within the tooltip to discover more information on the state, a county, or even local area.

Screenshot of the Census Engagement Navigator.












Response Rate

Response Rates from the 2010 Census are available and can be broken down by state, county, city, and more. It also compares the participation rate from 2000 to 2010.

The goal of the Response Rates map is to show the participation rate within each county. 

Screenshot of the Response Rate Mapper.